Yatin Chaudhary — SEO & Digital Marketing Expert in India

• Role: Founder, Digital Marketing By OG
• Focus: SEO, Google Ads, Meta Ads, website and app development, AI assistants
• Based in: India, working with clients nationwide
• Co-founder: Utkarsh Sharma, who leads design and client strategy
• Contact: WhatsApp +91 63983 17197 or info@digitalmarketingbyog.com

Most agencies specialise narrowly: an SEO shop, an ads shop, a web development shop. The gap that creates is familiar to anyone who has run a small business. The SEO agency blames the website. The web agency blames the ads. Nobody owns the outcome.

Yatin’s work is built around closing that gap. A typical engagement covers the website, the search visibility, the paid campaigns and the software the business runs on, so that one team is accountable for whether enquiries actually arrive.

Search engine optimisation

SEO is the core of the practice. That covers the full stack rather than one slice of it:

• Technical SEO — crawlability, indexation, site speed, Core Web Vitals, structured data, canonical hygiene and fixing the errors that quietly hold a site back.
• On-page SEO — search intent mapping, title tags and meta descriptions, heading structure, internal linking and content that answers the query it targets.
• Off-page SEO — earning links and citations that a search engine treats as genuine signals rather than paid noise.
• Local SEO — Google Business Profile optimisation, local citations and the map pack work that decides whether a business shows up when someone nearby searches for it.

You can see the full scope on the SEO services page, including monthly plans and what is covered at each level.

AI search and answer engines

Search is no longer only ten blue links. A growing share of queries are answered directly, inside AI assistants and AI overviews, and never produce a click at all. That changes what optimisation means.

Practically, it means structuring content so a machine can lift a clean answer out of it: explicit question headings, direct answers in the first sentence, structured data that states plainly what a page is about, and factual consistency across every page that mentions the same entity. Getting cited inside an AI answer is becoming as valuable as ranking below it, and it rewards a different kind of writing than keyword stuffing ever did.

Google Ads and Meta Ads

Paid campaigns are where a lot of small business budget quietly disappears. The common failure is not bad targeting; it is running ads to a page that was never built to convert, then judging the campaign on clicks instead of enquiries.

The approach is deliberately unglamorous: tight keyword and audience selection, landing pages built for the specific promise the ad makes, conversion tracking that works before spend starts, and monthly reporting that shows cost per enquiry rather than impressions. Details are on the Google Ads page and the Meta Ads page, with LinkedIn Ads for B2B work where the buyer is a job title rather than an interest group.

Websites and apps

Yatin leads the development side of the agency: WordPress builds, custom-coded sites, eCommerce stores and mobile apps for iOS and Android. The bias is towards sites that load fast, are structured properly for search from the first day, and can be edited by the business owner without calling a developer.

If you are weighing up the options, two guides cover the usual questions honestly: what website development actually costs in India and WordPress versus a custom build. The website development page lists current packages.

Business software and AI assistants

The part of the work that surprises people is the software. Digital Marketing By OG builds and runs an HRMS portal for teams of up to a thousand employees, GST-ready billing software, and custom AI copilots trained on a client’s own business so that customer questions get answered at two in the morning without anyone being awake.

This matters for marketing more than it sounds. A business that can answer instantly, invoice cleanly and onboard staff without paperwork converts better than one that cannot, regardless of how good its ads are.

One idea worth calling out on its own. Most new businesses lose their first month to setup: waiting on a website, waiting on branding, waiting on a payment link. The 48-hour business launch compresses that into two days — website, branding, social profiles, billing and local SEO, live and working.

It is not the right fit for every business. A complex eCommerce catalogue or a regulated service will take longer and should. But for a service business that mainly needs to exist, be findable and be able to take money, two days beats two months.

The client base is mostly Indian small and mid-sized businesses: restaurants, interior design studios, IT and consulting firms, clinics, local retailers and early-stage startups. A few characteristics show up repeatedly in the ones that get good results.

• They can say clearly what a good enquiry looks like, so success is measurable.
• They are willing to change the website, not just the marketing around it.
• They treat SEO as a six-month commitment rather than a one-month test.
• They answer their leads. This sounds obvious and is the single most common reason campaigns underperform.

The process is deliberately short on ceremony:

1. Audit. A look at the current site, rankings, ad accounts and analytics to find what is actually broken. Usually there are two or three problems doing most of the damage.
2. Plan. A prioritised list, ordered by impact and effort, with the reasoning attached so you can disagree with it.
3. Build and fix. The technical work, content and campaign setup, done in order of what moves the needle first.
4. Measure. Monthly reporting on rankings, traffic and enquiries, with the work done that month attached to the numbers.
5. Iterate. Search and ad platforms change constantly. What worked last quarter gets re-tested rather than assumed.

Further reading: More from Yatin: how he works as an SEO consultant, local SEO for Delhi NCR businesses and how this site built his personal brand in search.

• How to choose an SEO expert in India (2026) — twelve questions to ask before you pay anyone.
• Technical SEO audit checklist for Indian websites — nine layers, in the order they should be run.
• Google Business Profile optimisation for multi-location businesses — the structure that gets branches into the map pack.
• Google Ads vs Meta Ads in India — which platform delivers cheaper leads, and when.
• How to get into Google AI Overviews — answer engine optimisation for Indian businesses.

If you want an honest read on why your site is not ranking, or what your ads are actually costing you per enquiry, the quickest way to start is a conversation. Contact Digital Marketing By OG, or message on WhatsApp directly.