Founder · Digital Marketing By OGYatin ChaudharyDigital Marketing Specialist, Web & App Developer
Assistant Digital Marketing Manager at MTandT Group · Founder, Digital Marketing By OG · India · UK · US · Dubai · New Zealand
BBAMBAAI & ML
Four-plus years across SEO, performance marketing, UI/UX and full-stack web, software and app development. I direct digital growth for a portfolio of ten client websites out of Delhi NCR, running paid campaigns into India, the United States and the United Kingdom — and I am the founder of Digital Marketing By OG. Strategy and hands-on execution, in the same pair of hands.
Six disciplines that overlap more than most agencies admit. A ranking problem is often a page-speed problem; a weak ad account is often a landing-page problem. Owning all of it is what makes the fixes fast.
Technical SEO
Core Web Vitals, crawl errors, schema gaps, indexation problems and site architecture — the audit work that unblocks everything else. See SEO services.
Local & multi-location SEO
Google Business Profile optimisation, citation building, review strategy and local pack rankings — currently across five business locations.
Paid media
Meta Ads, Google Search, Display, Performance Max and Shopping, plus LinkedIn for B2B. India, US and UK targeting with retargeting and ROAS optimisation. See Google Ads and Meta Ads.
Web development
WordPress and PHP, Shopify, full-stack builds, e-commerce and an HRMS portal, plus page-speed work. See website development.
UI/UX and CRO
Figma wireframes, landing-page design, user-flow mapping and full UI specs handed to development, aimed at conversion rate rather than decoration.
Analytics and reporting
GA4, Google Tag Manager, Meta Pixel and Search Console, wired up so the reporting actually answers what a client asked.
Results worth pointing at
Numbers from work I ran personally.
4,000–5,000 keywords on page one
Achieved within twelve months for a healthcare and nutrition brand, by combining technical fixes, content optimisation and targeted link acquisition.
10X return on ad spend
Delivered for a D2C nutrition brand through Shopping campaign optimisation, search copy, audience segmentation and retargeting.
12,000+ social followers
Grown through a content strategy built on fitness education, product storytelling and community engagement.
Experience
Oct 2026 — Present · Delhi NCR
Assistant Digital Marketing Manager — MTandT Group
Designed and built the TSAF website in WordPress; own it end to end, from design and development to updates and website administration.
Lead TSAF’s SEO and organic growth strategy.
Manage TSAF’s LinkedIn presence and brand communication.
Oversee the overall web presence, keeping the site fast, lightweight and secure.
Oct 2024 — Sep 2026 · Delhi NCR
Digital Marketing Specialist — Exuverse (IT Services)
Oversee digital marketing for a portfolio of ten client websites, directing SEO strategy, paid media, UI/UX and performance reporting across every account.
Plan and manage Meta Ads and Google Ads campaigns — Search, Display and Performance Max — targeting US and UK audiences, optimising continuously for lead quality and cost per acquisition.
Run B2B LinkedIn Ads for international clients: audience segments, ad sequences and funnel-stage targeting refinements.
Manage local SEO across five business locations, covering Google Business Profile optimisation, citation building, review strategy and local pack rankings.
Design layouts, landing pages and user flows in Figma, producing full UI/UX specs for development handoff.
Conduct technical SEO audits covering Core Web Vitals, crawl errors, schema markup gaps and indexation problems.
Lead a team of two junior marketing executives: task assignment, output review and regular skill-building sessions.
Designed and developed exuverse.com and exuversespaces.com from scratch — UI design, WordPress development and on-site SEO.
Apr 2023 — Sep 2024 · 1.5 years · India
Digital Marketing Executive — D2C nutrition brand
Ranked 4,000–5,000 keywords on Google’s first page within twelve months through technical fixes, content optimisation and targeted link acquisition.
Achieved 10X ROAS on Google Ads and Meta Ads for a D2C nutrition brand.
Grew social media to 12,000+ followers with a content strategy built around fitness education and product storytelling.
Managed the complete Meta Ads funnel from awareness to purchase: creative briefing, A/B testing, budget allocation and weekly performance analysis.
Ran Google Shopping and Search campaigns for the e-commerce range, driving month-on-month revenue growth through bid strategy and feed optimisation.
Apr 2022 — Mar 2023 · 1 year · India
Digital Marketing Executive — Geo Ads Media
Managed Meta Ads and Google Ads lead-generation campaigns for clients across real estate, education and healthcare.
Built and maintained client websites on WordPress, handling updates, performance optimisation and issue resolution independently.
Carried out SEO audits and on-page optimisation, improving organic search visibility across client accounts.
Managed client communication directly, translating business goals into campaign briefs and presenting data-backed recommendations.
2021 — 2022 · 1 year · Remote
Freelance Full-Stack Developer
Designed and developed four e-commerce websites for SMBs, including product catalogues, Razorpay and PayU payment integration and mobile-responsive layouts.
Built an HRMS portal from scratch as sole developer — employee onboarding, attendance tracking, leave management and an admin dashboard.
Handled the complete project lifecycle: requirement gathering, Figma UI/UX, front-end and back-end development, QA, client training and post-launch support.
Key projects
Work I led or built personally. Results are listed only where the numbers are documented; everything else is described as the work that was done.
Industrial safety · In-house at MTandT Group
TsaF Safety — fall protection website
Role
Designed and built the website; SEO lead
Services
Web design, WordPress development, SEO, LinkedIn, site administration
Work done
Designed and built the WordPress site; lead SEO, LinkedIn presence and site administration
Bachelor of Business Administration, Jaypee University.
MBA
Master of Business Administration.
AI & ML
Artificial Intelligence and Machine Learning.
Senior Secondary and Secondary at Jaypee Vidya Mandir.
Questions people ask
What does Yatin Chaudhary specialise in?
Technical and local SEO, paid media across Meta, Google and LinkedIn, and full-stack web development in WordPress, PHP and Shopify. Most engagements combine at least two of those, because a ranking problem is usually part technical and an ad account rarely performs better than the landing page behind it.
Which markets does he work in?
India, the United States and the United Kingdom. Paid campaigns currently run into all three, with local SEO managed across five business locations.
How much experience does he have?
More than four years of full-time work across SEO, performance marketing, UI/UX and development, currently managing ten-plus active client accounts and leading a team of two.
Does he do the work himself or hand it to a team?
Both. Strategy, technical audits, campaign builds and development are done hands-on; a team of two junior executives handles supporting execution under review.
How do you start a project with him?
Message on WhatsApp or use the contact page. The first step is a free consultation and an honest read on whether the work is worth doing at all.
